JOIN US ON AIR!
From a simple drawing of a triangle on a cocktail napkin, a radio empire was begun. No, wait, that was Southwest Airlines. Sorry!
Wade and Carter is a deliciously irreverent, yet respectful, take on a morning drive-time radio program. Two local guys inviting listeners into their conversations about politics and politicians, local and national news, sports and anything that affects Victoria and the surrounding areas. We don’t just get the News, Straight From The Source, we press that source to detail how the news will affect you as a resident of this region.
That candid approach has created a revolving door filled with local dignitaries eager to be heard and the result has been magical. Our County Judge does a weekly segment Live in studio. We’ve been visited by Congressman Blake Farenthold who detailed tax and healthcare reform in a hugely watched Live show. Elected officials now announce their candidacy on Wade and Carter and we have been fortunate to “scoop” other media sources gaining a reputation as a go to source for what’s happening in The Crossroads. Folks may get some news elsewhere, but they turn to us to understand how it will affect their daily lives.
This reliability has blessed us with ecstatic sponsors who get more bang for their buck advertising on the show.We focus on local businesses and these companies have benefited from their association with our show. We, in turn, have been fortunate to have such loyal support from folks who see the value in this unique format. Most of our sponsors have been with us from day one and love the results they get.
Wade and Carter is proud of the relationships we enjoy in the community and gives back to support organizations such as Boys and Girls Club, Hurricane Harvey victims, and provides open air time to locals who have an event to promote. We remind our listeners that this is their radio show and creatively encourage them to support our sponsors.
Getting involved in this program is a no-brainer: the ads aren’t expensive, there’s no contract to sign, no minimum time frame and the pricing is lower than any we’ve seen. Wade and Carter each have “day jobs” so we can keep our overhead low and truly be a part of the community.
Give us a shot with your ad dollars and watch how good you feel about the result! Not only will you get instant credibility with our rabid listeners, you will be respected in the community for helping provide a much needed forum!